Generation Z workers are quickly becoming the largest group of new entrants to the labour market. They are also a generation that is very different from their millennial predecessors in many ways, including how they prefer to work and what they want out of their employers.
If you're not sure how to attract this important demographic into your workplace or how to retain them, then read on.
This blog post will answer all your questions about how to attract and retain Generation Z employees so that you can find success with this untapped workforce.
While most people may think that Gen Zers are lazy, entitled, and think they know it all, they’re actually more than just what meets the eye.
Once you understand what they really need, your perception of them may change for the better.
And that starts with understanding their top considerations. The Global Talent Trends 2020 report by LinkedIn showed that the following are the top 3 factors when Gen Z are considering a new job:
The second challenge is giving them a sense of purpose and meaning in their work. Gen Z is not as impressed by employers that offer the latest gadgets or cool offices, but rather want an employer who can give them flexibility and a meaningful purpose in their work.
They expect their employers to tell them the purpose of every responsibility they assume. Instead of just telling them “do this, do that”, they want to believe that their contributions matter and want to have the autonomy to choose how to complete the task.
Due to how fast-paced life has become for this generation, Gen Z workers are more likely to quit if they don’t see their career progress as much as they'd like it to be. This is especially true when they are stuck in positions that don’t align with their skills or passions.
Despite all the challenges, companies are still looking for the best ways to attract Gen Zers because of the immense values they bring to the workforce.
For the reasons above, it’s wise to include Gen Zers into your workforce, but how do you recruit the right Gen Z talents?
The smartest and the most effortless way to do this is by understanding what they look for when seeking new jobs and putting those as bait.
It’s similar to fishing. Each fish reacts differently to different types of baits. If you want to fish Gen Zers, you need to use the right bait.
So, what exactly do Gen Z employees look for?
“Yes, I know Gen Zers want to have flexible work arrangements but it’s difficult to make sure they are doing their work.” If this is what’s troubling you, we have 3 simple ways for you to manage remote employees without sacrificing productivity.
At this point, you probably have gained a deeper understanding of how Gen Zers think and what they look for when considering a new job.
Next, it’s time to roll up your sleeves and use innovative “baits” to fish the right Gen Z employees. The following are 10 creative ways to attract and retain them:
Gen Zers may get a bad rep for being arrogant, lazy, or entitled but once you put them in the right environment and give them the autonomy to do the things they want, you’ll see them truly shine.
To conclude, the key to working with Gen Zers is by creating a workplace that offers flexibility, transparency, and opportunities for growth. Do these well and they'll most likely stay loyal to you for a long time.
Want to retain not only Gen Zers but also other generations in your workplace? Find out 5 reasons why employees stay and practical tips to retain them. (Hint: No. 3 is the most underrated yet easiest to implement without costing a dollar).